In today’s digital world, it’s no surprise that video has become such a popular form of marketing and communication. It can tell a brand or individual’s story in an easy to digest, entertaining, and engaging way. Picking the right team to help you create your video is important. You will want professionals that understand your point of view and can thoughtfully bring your idea to life. This week’s #WebsiteWednesday features a team that specializes in capturing the local spirit of their area: XYZPrism.xyz.
XYZPrism.xyz is the newly redesigned online home for New Orleans video production company XYZ Prism Production. The full-scale boutique production house helps businesses and filmmakers across Louisiana tell their stories in meaningful ways. XYZPrism.xyz’s portfolio of work spans a wide range of genres, from working with international pop sensation Lizzo, to local video projects for non-profit organizations. Scheduled to be released in 2020, XYZPrism.xyz created a behind-the-scenes look at the making of Lizzo’s “Good as Hell” music video, filmed at Baton Rouge’s Southern University. A video project they created for Propeller Incubator, a New Orleans-based non-profit organization that endeavors to back people who have been historically excluded from entrepreneurship, shares a hopeful glimpse of the economic opportunities created for a local barber shop.
As a full-scale production company, XYZPrism.xyz handles all aspects of the video creation process, working on everything from corporate videos, to social media videos, and even short videofilms. Their Services page explains their process. First, they help their clients brainstorm the best way to tell their story visually, and map out a storyboard for them. Once a direction is agreed upon, their crew uses top-of-the-line equipment to capture the video. Next, XYZPrism.xyz “makes movie magic happen” during the post-production phase, handling the voice-overs, music, and graphics needed to complete the project.
When creating video content set in New Orleans, Baton Rouge and surrounding areas, using a boutique, local agency like XYZPrism.xyz offers a unique benefit. Their knack for capturing the local culture of their home state is evident on their Project page. For a chilling glimpse of Louisiana Voodoo, check out the short documentary film of the New Orleans Voodoo Spiritual Temple priestess Mirian Chamani. The scenes of Louisiana marshland edited with the priestess’ interview lends an eerie feel to the historic religious practice.
The team chose the perfect domain name to strengthen their company’s online presence. Choosing a .xyz domain name emphasizes their XYZ Prism Productions brand name, making their URL intuitive and memorable. Their .xyz domain also establishes their target audience for their customers, as XYZPrism.xyz says that they are “here for the needs of Gen XYZ business owners.”